Important Lessons from the Bird Feeder

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“My wife and I agree on two things, to love each other permanently and passionately, we disagree on pretty much everything else.”  Those hilarious, yet wise words came from Donald Cooper, CSP, HoF who, along with local business Derek Johannson shared some insight about men leading and succeeding in business and in life.

Both men started in family businesses (Cooperalls anyone?) and created great success beyond what was started for them, and they share their insights with us today.

You can enjoy the whole show here:

Enjoy Donald’s guest blog post here:

Five Important Business Lessons from the Bird Feeder

At the end of every year we retreat to our country place for three wonderful and peaceful weeks to reflect, refresh and relax.  Although it’s only two hours north of Toronto, it feels like a million miles from anything ‘city’…especially in winter!  But, even here, one learns important business lessons.

As soon as we arrived this year, I hung a bird feeder right outside our kitchen window.  Think of this as a new business start-up with a great product (ok, so peanuts from Bulk Barn), no customers, but great potential in the form of a nearby forest full of hungry birds.  This new venture had ‘success’ written all over it!

But how, I wondered, do I promote my ‘grand opening’?  First, I thought of advertising but birds don’t read newspapers, don’t listen to the radio or watch TV…but they do ‘tweet’.  Then, I thought that maybe I should create a ‘grand opening special’ by lowering my price…but hell, I was giving my peanuts away.  How much lower could I go?  I even considered sampling, but didn’t fancy myself standing outside, under the feeder, at minus 35 degrees, holding out a handful of free peanuts.

Here’s what happened during the first five days of my new ‘business venture’…

Day #1…No customers.  Not one single bird. Our new business was a failure!

Day #2: Things are looking up!  We are visited by one chickadee, who apparently loves free, imported Spanish peanuts. He stays to shop the entire day.

Day #3:  Things are really looking up. We have dozens of chickadees and two kinds of nuthatches.  Apparently birds tell other birds. Funny how that works.

Day #4:  We have dozens more chickadees, endless nuthatches and two sizes of woodpeckers…both males and females.  Apparently, peanuts are a one-size-fits-all item…and not gender-specific.

Our ‘grand opening’ is officially declared to be a huge success!  We now have line-ups. It’s like an Ikea grand opening…our customers are actually fighting for the ‘merchandise’.

By the end of the day we’re running out of peanuts and I make a special trip to town to replenish our inventory and purchase two additional feeders to expand our operation, eliminate line-ups and improve our customer service.

Day #5:  Our customer base grows even more with the addition of one blue jay and a red squirrel.  He doesn’t fit our demographic, but we welcome him.

So, here are your five important business lessons from the bird feeder…

  1. You can’t build a business in one day. Be in it for the long haul.
  2. Word-of-mouth works! One delighted customer can profoundly affect the success of your business.
  3. Don’t run out of what your customers want.
  4. Expand your business only when you have lineups. Don’t get ahead of yourself.  Too much inventory or too much overhead can kill you.
  5. You may get customers that you didn’t expect.  Welcome them!  They create a whole new possibility to grow your business.
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Donald has generously supplied complimentary resources for you!
Lucky me to have Derek Johannson – Chairman of Carlyle Printer Service and Supplies – in the studio today!

What I admired about these guys, was not just their takes on successful business strategies but their takes on the importance of values: having shared visions, values and commitment, having confidence in other people’s competence, having passion, determination, accountability, creativity and wrapping in all up in a box of caring and contribution.

It makes me ask myself, “What else can I do?”

Enjoy the show!

Stephanie Staples, CSP* is the author of When Enlightening Strikes – Creating a Mindset for Uncommon Success, an internationally acclaimed motivational speaker, and the recipient of the 2014 Manitoba Woman Entrepreneur Award for Contributions to Community. Stephanie empowers audiences & clients across North America to bring their ‘A’ game to work and to life. Stephanie has a special interest in working with and empowering nurses and healthcare providers. She happily calls Winnipeg, Manitoba, Canada home. You can get loads of complimentary resources to help with issues such as work/life balance, wellness, stress management and happiness in general, as well as find out more information about her coaching and speaking services at http://www.YourLifeUnlimited.ca.

* Certified Speaking Professional (CSP), conferred by the National Speakers Association is the speaking profession’s international measure of professional platform proficiency. Less than 10 percent of speakers have earned this credential and are recognized as some of the best in their fields. Stephanie was one of only five professional speakers in Canada (and the only woman) to attain this designation in 2013.

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